New Paramount Film may be "Up in the Air"

Soon-to-be released "Up in the Air" starring George Clooney sheds a humorous light on corporate downsizing; however, an obvious marketing burden exists for Paramount Pictures. Since production, the United States has been hit with an economic downturn resulting in an increase of unemployment and debt. Today, it appears that downsizing may not be portrayed as comical as previously imagined. "Up in the Air" is set to be released in theaters on Friday, at a time where America is battling the worst economic crisis in over 70 years; thus, the film's theme may pose a potential threat to filmmakers as moviegoers may not want to see their real-life situation replicated onto the big screen. As a result, Parmount is seeking to exploit a number of marketing and distribution tactics to appeal to a widespread audience.

What are your thoughts? What marketing strategies could be implemented here?